How Family Entertainment Centers Can Generate Additional Revenue from Interactive Play Equipment

Discover how UTS AdMesh helps family entertainment centers turn interactive walls, floors and other play surfaces into advertising opportunities while keeping the focus on visitor entertainment.

Family entertainment centers invest in interactive attractions to create memorable experiences, attract families and encourage repeat visits. Interactive walls, floors and digital play surfaces are designed to keep visitors engaged, but what if the same equipment could also create an additional revenue opportunity?

With UTS AdMesh, entertainment center operators can use their existing interactive installations to display advertising, promote their own services and collaborate with local businesses.

This creates a new way to generate value from equipment that is already part of the visitor experience.

Interactive Entertainment Equipment as an Advertising Channel

Traditional advertising inside entertainment venues often relies on posters, printed materials or separate digital screens. These formats require dedicated space and may not always fit naturally into the entertainment environment.

Interactive installations offer another possibility.

An interactive wall or floor already attracts attention because visitors approach it to play, explore and interact. AdMesh makes it possible to introduce advertising placements into compatible applications running on these installations.

For family entertainment centers, this means that the same equipment can support both entertainment and promotional activities.

Advertising opportunities may be available on:

• Interactive walls

• Interactive floors

• Interactive tables

• Other compatible digital play surfaces

The available placements depend on the application installed on each device.

Instead of introducing separate advertising infrastructure, operators can explore new commercial opportunities using their existing interactive environment.

Two Ways to Generate Value with AdMesh

One of the main advantages of AdMesh is that entertainment center operators can choose how they want to work with advertising.

1. Work Directly with Local Advertisers

Family entertainment centers are attractive potential advertising locations for businesses interested in reaching families.

For example, a local children's clothing store, café, toy shop or family-oriented service provider may want to promote its offers to visitors of a nearby entertainment center.

With AdMesh, venue operators can manage these partnerships directly.

They can agree on commercial terms with advertisers, upload promotional materials, choose the devices where advertisements will appear and define campaign dates.

Supported advertising materials include images, videos and creative carousels.

Consider a family entertainment center located inside a shopping mall. A nearby café could promote a special family lunch offer through an interactive installation. Visitors could discover the promotion while exploring the game menu and scan a QR code to access more information.

The entertainment center gains an opportunity to monetize advertising space, while the advertiser gains another channel for reaching a relevant local audience.

2. Participate in the AdMesh Advertising Network

Not every entertainment center has the resources to find advertisers and manage local partnerships independently.

AdMesh also provides a network advertising option.

Operators can make eligible installations available for advertising campaigns distributed through the AdMesh network.

To participate, the venue creates a profile describing its location and audience, including information such as:

• Country and city

• Type of venue

• Audience age range

• Relevant audience categories

This information helps the network match eligible campaigns with appropriate locations.

The profile describes the venue's audience without identifying individual visitors.

Importantly, network participation can be enabled separately for each device. Operators can continue running their own campaigns without joining the network.

Where Can Advertising Appear During the Visitor Experience?

Advertising inside a family entertainment center should fit the way visitors interact with the equipment.

AdMesh supports several potential placement formats, depending on the application.

Before the Game: Idle Screens

When an interactive installation is not being used, its screen can display an advertising image or video.

For example, a family entertainment center could use an idle screen to promote an upcoming themed weekend or display an offer from a local partner.

This allows operators to make use of screen time between game sessions.

In the Game Menu

The game selection menu is another potential advertising location.

A sponsored tile can appear alongside available games, allowing visitors to explore a promotional offer before choosing their next activity.

In the Astro Blaster game menu demonstrated by UTS, a sponsored placement appears directly in the game catalog. The expanded offer closes when gameplay begins.

This approach creates a defined advertising opportunity while allowing the game session to remain the central activity.

During Gameplay

Some compatible games can include a dedicated advertising area during gameplay.

The specific format depends on how advertising is integrated into the application.

After the Game: Results Screens

When a game session ends, the results screen can provide another opportunity to display a promotion.

For example, a family entertainment center might introduce a birthday party package or a discount on a future visit.

Depending on the application, the placement may include an image, video or QR code.

Connecting Physical Entertainment with Digital Offers

QR codes make it possible to extend an advertising interaction beyond the installation itself.

Imagine a family visiting an entertainment center on a Saturday afternoon.

While selecting an interactive game, they notice a sponsored promotion for an upcoming family event. The offer includes a QR code.

A parent scans the code and opens the event information on their smartphone.

The interaction begins on the entertainment center's equipment and continues on the visitor's personal device.

This approach can support different promotional objectives, including:

• Introducing special events and seasonal programs

• Promoting birthday party packages

• Sharing discounts and partner offers

• Directing visitors to online booking or information pages

For entertainment center operators, QR-enabled advertising creates a practical connection between on-site engagement and digital communication.

Promote Your Own Entertainment Center, Not Just External Advertisers

AdMesh is not limited to paid advertising from external businesses.

Operators can also use it to promote their own products and services.

For family entertainment centers, this opens several possibilities.

Birthday parties. Promote available birthday packages and invite parents to explore celebration options.

Special events. Introduce holiday programs, weekend activities and themed entertainment sessions.

Additional attractions. Encourage visitors to discover other activities available at the venue.

Repeat visits. Share upcoming programs and special offers that give families a reason to return.

For example, a center operating several interactive attractions could use advertising placements on one installation to introduce another activity elsewhere in the venue.

This helps operators use their digital play surfaces as part of a broader visitor communication strategy.

Managing Campaigns Across Multiple Installations

Larger family entertainment centers may operate several interactive walls, floors and other digital attractions.

Managing promotions separately on each installation can become inconvenient.

AdMesh provides a workspace for organizing advertising campaigns across selected devices or groups of devices.

Operators can define campaign content, select placements, set campaign dates and review delivery information.

This makes it possible to coordinate promotions across different areas of a venue while maintaining control over which installations participate.

Advertising That Continues During Temporary Internet Interruptions

Reliable operation is important for entertainment venues, especially during busy weekends and holiday periods.

AdMesh is designed to keep previously downloaded advertising media available locally on the device.

If the internet connection is temporarily interrupted, downloaded advertising content can continue playing.

When connectivity returns, delivery events can synchronize.

An internet connection is still required to receive new campaigns, download updates and open QR destinations on visitors' phones.

This offline playback capability helps reduce interruptions to scheduled advertising delivery.

Measuring Advertising Performance

For venue operators and advertising partners, understanding campaign delivery is an important part of evaluating advertising opportunities.

AdMesh provides reporting that includes several performance indicators.

Impressions: the number of times a device confirms that an advertisement was displayed.

QR visits: requests made to a tracked redirect link associated with an advertisement.

Scan rate: the ratio of QR visits to advertising impressions.

These metrics help operators review campaign activity and understand how visitors interact with QR-enabled promotions.

It is important to distinguish advertising delivery from actual business outcomes. An impression does not represent a unique viewer, and a QR visit does not automatically mean that someone has made a purchase or submitted an inquiry.

Nevertheless, these indicators provide a useful starting point for assessing campaign performance and discussing results with advertising partners.

Getting Started with Advertising on Interactive Equipment

For entertainment center owners interested in exploring AdMesh, the process begins with evaluating the installations already available at their venue.

The main steps include:

1. Select compatible installations. Identify the interactive walls, floors or other devices that could support advertising placements.

2. Define the venue profile. Provide information about the location, type of venue and audience.

3. Choose an advertising model. Work with your own advertisers, participate in the AdMesh network or consider both options.

4. Agree on commercial terms. Determine the conditions for launching advertising campaigns.

5. Launch a pilot campaign. Evaluate available placements, delivery activity and visitor response before expanding.

Actual advertising revenue depends on advertiser demand, campaign delivery volume and the commercial terms agreed upon.

A pilot campaign can help operators understand the practical opportunities available at their specific venue.

Turning Existing Interactive Attractions into New Business Opportunities

For family entertainment centers, interactive equipment is an investment in visitor experience. But its potential does not necessarily end with gameplay.

With UTS AdMesh, compatible interactive installations can become an additional communication and advertising channel.

Operators can explore partnerships with local businesses, participate in network advertising campaigns and promote their own activities through equipment that visitors already use.

The result is an opportunity to create additional commercial value from existing installations without changing their primary purpose: delivering interactive entertainment.

Interested in exploring advertising opportunities at your family entertainment center?

Discover how UTS AdMesh can work with your interactive installations and discuss a pilot campaign for your venue.

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