ICEHOOK Now Available by Subscription: A Smarter Way to Launch Next-Gen Interactive Air Hockey

The entertainment industry moves fast. New attractions need to generate revenue quickly, attract repeat visitors, and stay competitive — without putting excessive pressure on cash flow.

ICEHOOK, the next-generation interactive air hockey with augmented reality, is now available not only for full purchase, but also through a subscription model.

This gives entertainment venues more flexibility than ever before.

What Is ICEHOOK?

ICEHOOK is an advanced interactive air hockey table enhanced with augmented reality.

It transforms a classic arcade game into a fully immersive experience featuring:

• Dynamic visual effects

• A “magical” interactive puck

• Multiple game modes

• Advanced projection and tracking technologies

• Engaging competitive gameplay

Instead of a traditional air hockey table, visitors experience a high-tech attraction that stands out on the floor.

New Business Model: Buy or Subscribe

Previously, venues could acquire ICEHOOK through a full one-time purchase.

Now, operators have two options:

1. Full Purchase

Ideal for venues with allocated capital expenditure budgets and long-term planning.

2. Subscription Model

A flexible alternative that allows entertainment centers to install ICEHOOK with lower upfront investment and predictable monthly costs.

This model is designed to reduce entry barriers and accelerate decision-making.

Why Subscription Makes Sense for Entertainment Businesses

Lower Upfront Investment

Launching a new attraction no longer requires significant capital expenditure. Subscription allows you to introduce ICEHOOK while preserving liquidity for marketing, expansion, or additional attractions.

Faster ROI

With lower initial costs, the payback period can be reached more quickly. Revenue generation starts immediately, while financial risk remains controlled.

Predictable Expenses

A subscription model provides clear monthly budgeting. This is especially important for venues managing multiple attractions and operational costs.

Easier Scaling

Planning to open a new location? Testing a new zone? Subscription allows faster expansion without heavy one-time investments.

Perfect for High-Traffic Venues

ICEHOOK is designed for:

• Family Entertainment Centers

• Arcades

• Shopping malls

• Bowling centers

• VR and gaming venues

• Resorts and leisure complexes

Its visual impact and competitive gameplay naturally attract attention and encourage repeat play.

Revenue Potential

ICEHOOK is not just visually impressive — it is built to monetize effectively:

• High replayability

• Competitive multiplayer appeal

• Suitable for tournaments and events

• Strong visual presence on the floor

With multiple game modes and evolving gameplay, it remains fresh and engaging over time.

The subscription option makes it easier to test performance in your specific location before committing to full ownership.

A Flexible Way to Stay Competitive

In today’s entertainment market, agility is key. The ability to introduce innovative attractions without heavy financial strain gives operators a competitive advantage.

By offering ICEHOOK through subscription, UTS makes next-generation interactive technology more accessible to entertainment businesses of all sizes.

Conclusion

ICEHOOK combines immersive augmented reality, competitive gameplay, and advanced technology into a premium entertainment attraction.

Now, with the option to subscribe instead of purchasing outright, operators can:

• Reduce financial risk

• Accelerate installation

• Improve cash flow management

• Scale more confidently

Request a demo or contact UTS to learn more about subscription terms and how ICEHOOK can fit into your entertainment venue.

Learn more about ICEHOOK